How is Digital Marketing different from the perpetual traditional marketing ?
The answer is as simple as can be. Digital marketing is the banquet while social media marketing is a part of the many many meals on the huge table. The latter is a recent tool implemented by the digital marketing to process their marketing growth. While digital marketing is a canopy of term used for all marketing efforts to build and engage on the digital platforms, social media marketing happens to be a part of the internet marketing which happened to be a part of digital marketing. There is a vast difference between what a social media marketing is and what a digital marketing is in their similarities.
Social media as the name suggests is used to socialise, to connect and bring people together for various different reasons and since it is a platform where a vast number of people engages in, a properly defined social media profile can help boost SEOs which is just one of the many reasons it has been used as a tool to aggravate digital marketing.
Digital marketing as we know is the process of marketing through digital technologies, but the focus here is not to highlight which of the two plays a better role in marketing. Digital marketing is a vast platform which also encompasses the medium of social media marketing and there are so many aspects through which digital marketing is promoted. In the viability of the internet, we have the internet advertisements such as blogging, email marketing, web marketing, SEO’s etc, off the internet radar we have TVs, SMSs, radio billboards etc which is also another reason why digital marketing becomes a bigger platform than it already is.
An estimate of 71% of internet users are social network users, which give marketers a bigger focus to focus on. Marketing’s primary goal has always been to connect to the audience and to try and understand their demands. It is always easier to connect to a gathered audience to give out a message than going knocking door to door, which is why social media becomes a powerful platform for digital marketing. Also with the various icon buttons, an arrival of estimation can be assumed as to what the audience wants and how they feel about the particular service or product.
While social media will be a part of digital marketing, digital marketing cannot be wholly said to be a part of social media marketing. And the reason to this is that, digital marketing has an upper hand even without the availability of the internet. As tedious and expensive as can sound digital marketing as a scope of the marketing process still uses the traditional marketing strategy to promote The rising number of people does not mean on the internet does not mean that people have left behind their old predecessors such as Tv, radio and sms’s although tv ads can cost so much more than social media ads, both still have viewers and conversions in their very own perspective.
Social media marketing is a finger to your hand which means that it also takes a finger to form a full formed hand .To be able to adopt perspectives beneficiary to you is never a bad thing and social media marketing as a part of marketing does just that by contributing to the figment of digital marketing.