Apple has announced the new MacBook Air with the M3 chip, offering a significant boost in performance and efficiency. This new model is up to 60% faster than the M1 version and 13 times faster than the fastest Intel-based MacBook Air. The M3 chip also enhances the Neural Engine, making the MacBook Air the top consumer laptop for AI. Available in 13- and 15-inch models, the MacBook Air features a thin and light design, up to 18 hours of battery life, a Liquid Retina display, support for two external displays, and Wi-Fi that’s twice as fast. It comes in four colors: midnight, starlight, space gray, and silver. With a durable aluminum unibody, MagSafe charging, and a fanless design, it offers a superior user experience. Orders start today, with availability beginning March 8.
Blazing-Fast Performance with M3 :
The M3 chip, powered by industry-leading 3-nanometer technology, delivers even faster performance and more capabilities to MacBook Air. With a powerful 8-core CPU, up to 10-core GPU, and support for up to 24GB of unified memory, the new MacBook Air is up to 60 percent faster than the M1 model and up to 13 times faster than the fastest Intel-based MacBook Air. It also offers up to 18 hours of battery life, which is up to six hours longer than an Intel-based MacBook Air. Users will experience the blazing speed of M3 in everything they do, from everyday tasks to demanding activities like photo and video editing and software development. The next-generation M3 GPU supports hardware-accelerated mesh shading and ray tracing, providing more precise lighting, reflections and shadows for highly realistic gaming experiences. It also includes the latest media engine with support for AV1 decoding, delivering more efficient, higher-quality video experiences from streaming services.
M3 takes MacBook Air performance even further:
- Gaming titles like No Man’s Sky run up to 60 percent faster than on the 13-inch MacBook Air with the M1 chip.
- Enhancing an image with AI using Photomator’s Super Resolution feature is up to 40 percent faster than on the 13-inch model with the M1 chip, and up to 15 times faster for customers who haven’t upgraded to a Mac with Apple silicon.
- Working on Excel spreadsheets is up to 35 percent faster than on the 13-inch model with the M1 chip, and up to three times faster for customers who haven’t upgraded to a Mac with Apple silicon.
- Video editing in Final Cut Pro is up to 60 percent faster than on the 13-inch model with the M1 chip, and up to 13 times faster for customers who haven’t upgraded to a Mac with Apple silicon.
- Compared with a laptop with an Intel Core i7 processor, MacBook Air offers up to two times faster performance, up to 50 percent faster web browsing, and up to 40 percent longer battery life.
The world’s best consumer laptop for AI :
The transition to Apple silicon has made every Mac an excellent platform for AI. Featuring a faster, more efficient 16-core Neural Engine, along with CPU and GPU accelerators, the M3 chip significantly improves on-device machine learning capabilities. This makes MacBook Air the world’s best consumer laptop for AI. Leveraging this AI performance, macOS delivers intelligent features that improve productivity and creativity, enabling powerful camera features, real-time speech-to-text, translation, text predictions, visual understanding, accessibility features, and much more.
The extensive ecosystem of apps with advanced AI features enables users to accomplish a variety of tasks, from reviewing homework with AI Math Assist in Goodnotes 6 to automatically enhancing photos in Pixelmator Pro. The unified memory architecture of Apple silicon enables MacBook Air to run optimized AI models, including Large Language Models (LLMs) and diffusion models for image generation, locally with great performance. In addition to on-device capabilities, MacBook Air supports cloud-based solutions, enabling users to run powerful AI-powered creative and productivity apps such as Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly.
World’s Most Popular Laptop: MacBook Air with M3 :
Performance, Portability, and Capabilities Users Love
Two Perfect Sizes in a Super-Portable Design:
- 13-inch Model: Ultimate portability.
- 15-inch Model: More screen real estate for multitasking.
- Durable Aluminium Enclosure: Built to last, less than half an inch thin, and incredibly light.
- Fantastic Battery Life: Suitable for working, playing, or creating from anywhere.
- Ideal for Everyone: From students on the go to business professionals.
Gorgeous Liquid Retina Display:
- Display Sizes: 13.6-inch or 15.3-inch.
- Brightness: Up to 500 nits.
- Color Support: 1 billion colors.
- Resolution: Up to 2x the resolution of comparable PC laptops.
- Visuals: Vivid content, sharp detail, and super-crisp text.
Support for Up to Two External Displays:
- Dual External Display Support: Perfect for business users or multitaskers.
Versatile Connectivity:
- Wi-Fi 6E: Download speeds up to twice as fast as the previous generation.
- Ports: MagSafe charging, two Thunderbolt ports, and a 3.5mm headphone jack.
Camera, Mics, and Speakers:
- 1080p FaceTime HD Camera: High-quality video for connections with friends, family, and coworkers.
- Three-Mic Array: Enhanced voice clarity.
- Immersive Sound System: Support for Spatial Audio and Dolby Atmos for three-dimensional sound.
Magic Keyboard and Touch ID:
- Comfortable and Quiet: Backlit Magic Keyboard.
- Full-Height Function Row: Includes Touch ID for fast, easy, and secure unlocking, signing in to apps and websites, and making purchases with Apple Pay.
The MacBook Air with M3 continues to raise the bar, combining phenomenal performance, portability, and user-friendly features, making it the preferred choice for many.
The Magic of macOS :
Here’s a more concise version of the information about the MacBook Air and macOS Sonoma:
The Magic of macOS on MacBook Air
macOS Sonoma Enhancements:
- Widgets: Users can place interactive widgets directly on the desktop, including iPhone widgets.
- Video Conferencing: New features like Presenter Overlay and Reactions enhance video calls.
- Safari Profiles: Keep browsing separate for different topics or projects.
- Web Apps: Quick access to favorite websites.
- Game Mode: Improved gaming experience.
Enhanced Productivity:
- Display Features: Utilize Split View and support for up to two external displays.
- Stage Manager: Helps users, especially students, focus on tasks.
Seamless Integration with iPhone:
- Continuity Features:
- AirDrop: Easily share photos and documents between devices.
- Universal Clipboard: Copy and paste across Apple devices.
- Continuity Camera: Scan or take pictures with iPhone, instantly available on Mac.
- Handoff: Start a task on one device and finish it on another.
Powerful Built-in Apps:
- Includes FaceTime, Freeform, iMovie, GarageBand, and productivity apps like Pages, Numbers, and Keynote.
- Thousands of apps optimized for Apple silicon run fast in macOS, including Microsoft 365 and many popular iOS apps.
